PEERCLICK : Affiliate Marketing Trends to Watch out for in 2019

Affiliate marketing is one of the most exciting disciplines in digital marketing. A study conducted by Forrester Consulting predicted that affiliate marketing will go through an annual growth rate of 10 percent by 2020. The sector is definitely burgeoning and as with any industry, trends in affiliate marketing are constantly in flux. And if you want to ensure you’re using your dollars wisely (as well as maximizing your overall ROI), then staying abreast of these ever-changing trends is vital. To assist marketers in determining which way the industry is heading, we present (in no particular order of importance) some of the top affiliate marketing trends of 2019 and beyond. Let’s dive in!

Push Traffic & Chat Bots

Among affiliates themselves, push notifications are considered this year’s official life jacket, and next year we are going to see even more marketers employ custom-created chatbots to jump-start the funnel and accelerate potential conversion.

Mobile Dominantion

Marketers need to fully optimize their sites and platforms for mobile devices. Considering that an estimated 64% of all paid Google search clicks are mobile based, failing to do so doesn’t just equal ineffective campaigns, it likely means wasted ad spend as well.

Influencer Marketing

Now, reaching a targeting audience is just the tip of the multi-storey iceberg of user conversion. In order for an ad to really strike the hearts of those it is aimed at, we still have to refer to influencer marketing, which has become a vital digital discipline and has a big influence on affiliate marketing, as well. 74% of all digital users say that they trust social networks, and around 50% say that they trust influencers, 40% of Twitter users say, that they have already purchased something because of a Tweet from somebody else. And 75 % of all marketers claim that they have allocated money to influencer marketing.

Content Remains King

As it always has been, content will remain the most integral part of affiliate marketing in 2019 as well. But affiliate marketing is no longer just about the written word. Marketers are getting more creative about their messaging, using images, videos, demos, courses, slideshows and even live content to promote their links and products.

Branching out creatively allows for a wider net of potential affiliates and promotional opportunities.

Voice Search

Voice search is on the rise, thanks to phone assistants like Siri, as well as the increasing adoption of smart devices like Google Home and Amazon Alexa. It is clear now that voice search is not just a novelty like many marketers once thought.

Searching for information about products is slowly switching from text to voice commands. As of right now, it’s reported that 40 percent of Americans use voice search once per day. Leading players such as Facebook, Amazon, Google and Apple are already delving into voice search, and mid-level players are also likely to follow suit in the next few years. In order to evolve with the changing times, affiliate marketers will have to lay greater focus on optimizing for voice searches.

Crypto & Financial Offers

Regardless of the frequent government regulations and stock price fluctuations, crypto currencies continue to be a profitable subject for affiliate marketers, and are expected to reignite in 2019.

Artificial Intelligence Solutions

Artificial Intelligence (AI) is quickly pervading the affiliate marketing sector. The intuitive technology can assist affiliate marketers in monitoring their performance and also help them communicate seamlessly with hundreds of publishers. Moreover AI and Big Data, when united yield god-like targeting abilities and blue-chip marketing opportunities otherwise unimaginable, and in 2019 we are going to see more and more AI-based solutions at the aid of online marketers.

As you can see, affiliate marketing is still growing and evolving. It is exciting to anticipate how the aforementioned trends will play out in 2019 and how significant a boost the sector will receive on the back of these trends.

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