PEERCLICK : All You Need to Know about Push Notifications: Q&A
There are many channels that help advertisers reach their audience. But there is one allowing them to effectively re-engage users with customized content in real time — push notifications. Like native ads a few years ago, push notifications are rapidly growing in popularity as a new but effective traffic source option for affiliate marketers. Prior to embracing this powerful channel let’s get to the root of push notifications via answering frequently asked questions.
What are push notifications?
Push notifications in simple words are clickable messages, which can reach out to your users on their browsers or mobiles, even when they are not active on your website/app at that moment.
What do push ads look like to a user?
Push notifications look like a short alert message with an icon, however, the difference is that they reach users who have subscribed to them via web products.
How push notification ads work?
When users land on a site with push notification functionality (ie. landing page), their prompted by a message bubble to decide whether they’d like to receive notifications from that site in the future.
If they choose yes, they’re giving that site permission to send them messages which will alert them of news, promotions, etc..
Those messages are “pushed” by the site to every user who opted-in and typically are comprised of an image, copy, and a link to site or page, all items that you’ll be able to customize in whatever platform you’re using.
What can I promote with push notifications?
Well, push notifications are really a universal ad format that works with any type of products, services and CPA offers. It opens broad possibilities for content promotion should it be an offer, announcement, website update or a brand awareness campaign.
Here are some content ideas for your push notifications:
· Special offers and promos,
· News and content updates,
· Alerts, based on geolocation,
· eCommerce updates: sales & discounts announcements,
· Downloadables: eBooks, check-lists, templates,
· Mobile apps promos to increase installs,
· Freebies (like sweepstakes etc.).
What are the main advantages of push notifications?
· Human traffic (there are no bots, since it’s hard to imitate push-notification behavior and format is relatively new),
· CPC model with rather low rates (0.04–0.1 CPC). You pay for clicks only, not for actual impressions,
· High ROI. Since its new native format, people are OK with it for now. That generates ROI up to 114%,
· High conversion rate. Same thing, since it’s a rather new ad format,
· Cheaper conversions than from Facebook and Google. Again because there is a lot of supply for now and there is not so much competition,
· No adblockers,
· Content-independent format. Pushes shows up during the day, not while user is browsing something. So you don’t need to target them too much for now.
Why should I use push notifications in my affiliate campaigns?
Normally, you send paid traffic to a landing page that has a single offer, and only people who are interested in that exact offer will convert.
Push notifications completely change the game.
Let’s say you’re promoting a dating offer, and you install push technology on your landing page. Your overall contact list grows as you’re promoting that one offer.
Have another offer you want to promote?
Send a push notification with the link to the landing page.
Suddenly, a flood of “free” earned traffic is seeing your offer, and because they already know who you are, they’re more likely to convert.
Let’s say you have a list of 10,000, and your push notification CTR is 10%. So with each push…
· 1,000 people see your landing page,
· 25% go to the offer page (250 people),
· 10% conversion rate, at $5 an offer.
That’s $125 with a single push notification and a pretty small list.
Imagine if your contact list was 500,000 people or even more.
So, push notifications are a super effective way to get people to a landing page, and they can be your secret weapon in affiliate marketing. Today we have answered some of the basic questions regarding push notifications, so don’t miss our next posts! We still have much to learn in this area!
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