PEERCLICK : Dating Affiliate: Is It Worth Getting In That Niche?

Some said dating is dead and there is no money anymore. But what if they just don’t know how to cook this dish? What if I tell you that dating is one of the huge markets, with lots of scope and opportunity to earn? In this article, we research the online dating industry. We examine where the value lies.

In terms of users, nearly 300 million people around the world used online dating in 2018. Watchers expect this number to continue growing as well. Moreover, the market penetration in each of the leading countries is relatively low. Therefore, there is enormous potential for revenue generation within this niche. That’s because more and more people are growing up with online dating being the norm. Online dating, then, is an international trend. As a matter of fact, this is the key to your success as a dating affiliate.

Pros Of Dating Affiliate Marketing

· Growing Market: More and more people are meeting their partners online. It looks like the online dating market is going to keep on growing.

· Lots of Competition for Dating Sites: The high levels of competition for dating sites means that emerging sites offer huge rewards for people who can send traffic their way.

· Lots of Niches: There are a lot of different directions that you can take a dating site. A lot of these have great potential to grow outside of dating alone.

Choosing dating offers

Ok, you decide to start working with dating niche. Let’s start with choosing the right offer.

Some networks have their own dating products, like Cpamatica does. It is a really good way to work, cause you will have unique conditions, and fast response for offers like Spdate, Kismia, Hitwe, VictoriaBrides.

Other way would be — research, research, research. At first, go to main dating sites in the country you are interested in and take a look what ads are placed there and what offers they are promoting. Select a couple of offers with the same target audience and try to find them in Offervault, paying attention to the type of traffic (mobile/desk, SOI/DOI etc.), GEO, payouts and networks that work with it.

But some say that the better way to go would be to work with a mature dating niche, cause the majority of dating audience is male after their 30’s.

Where to find dating traffic

You should look at various dating sites, forums, blogs about relationships. A lot of traffic you can find on Exoclick, Traffic Stars, Traffic Junky, Reporo, if you know how to use them right. Those sources have adult traffic offers listed, and these offers are generally good at yielding nice results for you.

CPS or CPA model?

Definitely CPA. You can’t be responsible for the whole sales funnel in dating. On traffic sources you buy only impressions. And in case of the CPS model you depend on the quality of the product.

CPS could be a great option when you already know the advertiser’s flow, their ability to monetize there users and they DO like the quality of your traffic.

Direct Link or Landing Page?

In 99% of cases Landing pages are the must.

Direct link don’t motivate user to go further and subscribe/register. They just lead you to a register form and that’s it. Landing pages are much more efficient. You can make a small survey for a user or just intrigue him with tricky questions that will make him sure that he needs to register there. Yes, creating pages takes some time, but it’s worth it.

How to avoid losses caused by bad targeting?

Once you started a campaign, make sure to check the stats. If your ad campaigns generate, for example, 3$ per an advertiser lead and you see that a conversion on the source costs you $5, turn off this particular source. The less you pay for a lead, the more money you will make. Keep your tabs on the stats and optimize your campaign along the way. The key point is to find the golden pack “banner-landing-offers” that will work for a particular source.


So dating niche is really worth trying. But keep in mind that it is a highly competent niche and here you should act wisely. For example, don’t try to start with launching a campaign for Tier-1 geo locations, having very limited experience with the adult affiliate marketing niche space. It is too competitive, regulated and saturated. The audience there have been exposed to the variety of adult content ads and it’s hard to convert them. Teir-2 and 3 are still developing and it’s a hot spot, despite the fact that payouts are lower. Anyway, learn and get your own experience. Don’t limit your opportunities and get the most of what you have!

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