This is the most frequently asked question in the affiliate industry, and a step which can make or break your affiliate campaign. No matter what traffic source you choose, without choosing the right offer it’s very difficult to succeed.
A few examples of picking up wrong offer are:
· picking up offer with too much competition;
· picking up offer with bad conversion rate/offers with too much bad reputation;
· offers with small audience;
· offers with hard conversion requirements.
So let’s go over the juicy stuff — finding a CPA offer that converts.
Look for offers with popular names/reputation
A bad reputation can really hurt your conversions in the same way promoting well known brands can really increase your conversions and make things much easier for you. It would be much easier to sell product with powerful commercials and real testimonials as compared to a random offer nobody has heard about before.
Check the offer conditions
You wouldn’t sign up for a bank loan or take out a car without checking out the conditions, and the same goes for CPA offers. Make sure you read all the terms, conditions, and especially the small print to verify you can meet all the requirements that allow you to charge for each acquisition.
So here’s what you should check:
· what kind of ad formats are allowed;
· what traffic types are allowed;
· what GEOs are accepted;
· what is considered as conversion;
· capping (how many leads are accepted from the publisher a day);
· other limitations.
Contemplate seasonality whenever possible
Remember that some products are evergreen while others are seasonal. If you choose a CPA offer for seasonal products, you have to check your calendar and accept these deals at the right time of the year. On the other hand, evergreen products are ideal if you want to sign up for an offer that is profitable year-round, although these traditionally provide lower payouts than their seasonal counterparts.
Always start off with multiple offers to split-test
Think of your business like a shop. You’d test out multiple products, and only keep the ones in stock that sell really well.
This is why you should test multiple offers. If you only ever test one product, you might be trying to sell a losing product and you’ll never know it.
Always do some research before you run offers
At least you need to answer such questions:
· Is the offer on multiple networks?
· Are other affiliates running it?
· Is it hard to convert (high payout), or easy (low payout)?
· Can you find it in spy tools?
Keep an eye out for fresh offers/niches
Be the first ones to try out an offer or even a traffic sources. Whenever you discover something new make sure you try them at least for once
Let’s say there are two roads one is crowded and the other one is empty, which one will take you home earlier? The one where every driver is heading and causing a traffic jam or the one where you have no traffic? Of curse you would go for the second one that is the case here. For sure you might lose money because its new but still you have no competition and it is better to loose money by trying something new instead of loosing your money where everyone else is loosing. And there has to be someone who will make it a proven winner, that better be you then some else.
Ask your affiliate network if they have offers which are not made public yet
In many cases affiliate networks test offers internally by running traffic to them before releasing them to the public, or they just let a few selected affiliates run that offer before the offer is made public to other affiliates. Try to be one of the first batch of the affiliates to try new types of offers instead of deciding to try them once offers are saturated and there is no more juice left in the offer.
Well, it might not be easy to choose a perfect CPA offer, but knowing such simple tips can lead you to success!
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