What is performance marketing and how does it work?

The concept of performance marketing

  • Multiple application downloads;
  • Sale of goods or services;
  • Subscribe to a blog.

How performance marketing works

  • CPA (Cost per Action). You need to pay a fixed price when the desired action is received from the user. This is a general concept that is divided into several models:
  • CPI (Cost per Install) — payment corresponds to the number of app downloads.
  • CPC (Cost per Click) — for each click on an ad.
  • CPS (Cost per Sale) — used when you want to increase sales.
  • CPL (Cost Per Lead) — payment after receiving leads or user contact information.
  • Percentage of profit. Marketers give away a percentage of the proceeds from any customer action. For example, after purchasing or downloading an application.

-> Hmm, what is the difference between performance marketing and affiliate marketing?

-> Performance marketing channels

  • SMM.
  • Social networks.
  • Email marketing.
  • Search engine marketing.

-> Performance-marketing consists only of measuring results?

-> How to get performance marketing results?

  • Capture actions taken by the user on the page: visit time, clicks on ads, clicks on buttons and conversions.
  • Prepare ready-made data in the form of a report and a graph to make it easier to analyze and draw conclusions.
  • Conduct A/B tests, write automated rules and reroute traffic.

An example of working with a performance marketing campaign

Performance marketing is marketing in its purest form



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Mr. Smith

Mr. Smith


Affiliate marketing advice & case studies to help you market ethically, authentically, and efficiently.